I joined Mevzu team almost a year ago, and today I would like to blog about one of the problems we had to solve for user acquisition.


It’s a whole different vibe to design for B2C. I got fortunate to have glimpse of to what extreme the cases could strecth, when you had to lean on the data provided by the end user.

To give context to those who did not use a dating app before, here goes nothing:
The mental modal of dating app suggests its user other users profiles. If you like profile and they like you back, you match.

However, Mevzu is actually not a dating app, but a matchmaking one. On Mevzu’s home, you are introduced to couples that haven’t met before.
You swipe them right, if you think they are a good match, you swipe left if you don’t.
If you fancy any of those profiles, you can you may create a campaign for yourself. But this post is not about how to find a match on Mevzu; it is about what seemed like technical bug, but turned about to be a UX problem.

The Bug: A.K.A The Problem

We discovered that once every while, you could see two straight men on the homepage introduced as a potential match. They were to clearly match a woman, any woman for that matter. It looked like a problem of the match engine but we quickly realised that these profiles marked themselves as woman. But how that possible?

Problem of Gender

Before I can further elaborate why this issue could even occured, I have to introduce you to one of Mevzu’s persona, because this persona’s tecnical and social literacy was the core reason of this problem.