I facilitate startups

create value.

Over the years my practice industrial design, I came to realize how habits, materiality, diferent cultures on aesthetics, ethics, space or social organization can lever and affect creation and change our percetion of reality. Since 2016, I started exploring how smell, taste, movement and physical well-being translates to future of web.

My research domain covers both biological and social behavior’s predominant effects on designing solutions. Given how the two intertwine, obtaining insight into the cultural meanings attached to biological and ergonomic factors become inevitable.